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For many SMEs, the short-term liquidity is a problem and in these situations a bank loan is not always the best choice. Alternative forms of financing can be much quicker and less complicated. Advanon solves this problem with a new form of factoring. Since July 2015, the Zurich based startup connects investors directly with SMEs on its online platform. The objective is to provide SMEs with a 24 hours access to cash by the pre-financing of outstanding invoices and to offer investors an attractive investment opportunity. With its innovative business model, Advanon was able to complete a first financing round and partnerships with several well-known companies. Furthermore, in August 2015, the British Embassy became aware of the new online platform and suggested to Advanon founders to relocate their company’s headquarters to London: "Venture Kick has not only helped us to expand our network and to bring well-known investors on board, we could also benefit from valuable advice. The Venture Kick experts showed us our weaknesses and helped us with their solutions. Without the program, we would not be where we are today," remarks Phil Lojacono, CEO of Advanon, enthusiastically. In Jan 2016 Advanon was awarded amongst the Top 10 Swiss FinTech startups by the Bilan magazine.